YouTube recently announced a new, budget-friendly subscription tier known as Premium Lite. This new plan is targeted at users who want to experience ads in a beneficial way with a lower price point.
What is YouTube Premium Lite?
YouTube Premium Lite is a stripped-down version of the popular YouTube Premium service. For a robust price of $7.99 per month, it is mostly ad-free. This new deal is aimed at those watching videos right on the YouTube website, and not loving the disruption of constant ads in their browsing.
The article explains the main differences between Premium Lite and Premium Standard
YouTube Premium is $13.99 per month, and Premium Lite provides between $6 a month savings, or about $72 a year. But, Premium Lite subscribers will have a few restrictions:
Ads will still appear when listening to music content, watching Shorts, and during searches or browsing on the platform.
Availability and Future Plans
As of now, Premium Lite is being tested in the United States. This service will expand to more countries, namely Germany, Thailand, and Australia in the coming weeks. YouTube intends to expand this service to more countries during this year.
Who Should Consider Premium Lite?
YouTube Premium, which includes YouTube TV, YouTube Music, and access to original programming, already has 125 million subscribers around the world, including free trial users, so introducing a limited option with Premium Lite is a strategic move to get more users on board who want a minimal ad viewing experience. The plan is great for users who don’t need the full range of YouTube Premium’s features, such as background playback, YouTube Music access or downloads.
Conclusion
Now that YouTube Premium Lite offers a full ad-free experience without a brace of tied services, it marks a turning point towards flexible, user-centric subscription models. That serves the needs of the type of viewer who a good deal prefers a cheap, ad-free experience, which makes it an attractive offering for a wide audience.