Highlights:
- Qualcomm prepares Snapdragon 8 Elite Gen 6 and Pro models using 2nm technology
- Pro version offers stronger GPU, LPDDR6 memory, and UFS 5.0 storage
- Price expected to exceed $300 per chip, making it costly for smaller brands
- Top five Android manufacturers still adopting the Pro model for flagships
- Sujit Ram says rising chip costs may push smaller brands toward MediaTek
Qualcomm Moves Into the 2nm Era
Qualcomm is once again in the spotlight with its upcoming Snapdragon 8 Elite Gen 6 series, expected in the second half of 2026. Both the standard and Pro models will be built on TSMC’s advanced 2nm process, promising major performance gains.
The Pro version is rumored to deliver enhanced GPU power, support for LPDDR6 memory, and UFS 5.0 storage. These upgrades make it one of the most advanced smartphone chips ever, but also one of the most expensive.
High Costs, But Big Brands Stay Loyal
Industry leaks suggest that the top five Android smartphone makers will continue to adopt the Snapdragon 8 Elite Gen 6 Pro for their flagship devices. Despite the steep price, these companies see the Pro model as essential for staying competitive in the premium market.
According to reports, the current Snapdragon 8 Elite Gen 5 costs around $280 per chip. The new Pro model is expected to cross $300, putting pressure on smaller and mid‑tier manufacturers who may not be able to afford it.
Smaller Brands Look to MediaTek
With rising costs for RAM and NAND flash memory, the overall expense of building smartphones is increasing. As a result, many smaller manufacturers are rumored to be considering MediaTek’s upcoming Dimensity 9600 chip.
While MediaTek’s chip may not match the Snapdragon 8 Elite Gen 6 Pro in raw performance, it is expected to be more affordable. This makes it a practical choice for brands that want to balance cost and efficiency.
Market Split Becoming Clearer
The arrival of the 2nm generation highlights a growing divide in the smartphone market. Premium brands will likely continue to use Qualcomm’s Pro chips, while cost‑focused manufacturers may shift toward MediaTek.
According to tech blogger Sujit Ram, this split shows how pricing is shaping the industry. “The Snapdragon 8 Elite Gen 6 Pro is a powerhouse, but its cost means only the biggest brands can use it widely. Smaller companies will look for alternatives like MediaTek to stay competitive,” he explains.