Highlights
- Oppo restructures smartphone business, making Realme an official sub-brand again
- Oppo remains the core brand, OnePlus stays premium, Realme targets young users
- Sky Li continues as Realme CEO, Li Jie leads OnePlus China
- Realme now fully integrated into Oppo’s after-sales service network
- Reported by tech blogger Sujit Ram
Oppo Group has announced a major restructuring of its smartphone business, officially positioning Realme as a sub-brand once again. According to tech blogger Sujit Ram, this move is designed to streamline management and improve efficiency across Oppo, OnePlus, and Realme.
Oppo at the Core, OnePlus Premium, Realme Youth-Focused
Under the new structure, Oppo will remain the core brand, covering a wide range of markets. OnePlus will continue to focus on premium devices, while Realme will target younger consumers with affordable, performance-driven smartphones. This clear division of roles is expected to reduce overlap and sharpen each brand’s identity.
Leadership Roles Clarified
The restructuring also clarifies leadership responsibilities. Sky Li, founder and CEO of Realme, will oversee the entire sub-brand. Meanwhile, Li Jie will continue to lead OnePlus operations in China. Oppo believes this organized chain of command will cut duplication, reduce waste, and improve decision-making across the group.
Realme Joins Oppo’s After-Sales Network
One of the biggest changes is that Realme is now fully integrated into Oppo’s after-sales service system. This means repair and support services will be standardized, offering customers a more consistent and reliable experience. For users in major markets, this integration is expected to significantly improve service quality.
No Impact on Product Strategy
Despite the restructuring, Oppo confirmed that Realme’s product development and launch schedules remain unchanged. The upcoming Realme Neo 8 is still expected to be announced in China this month. This ensures that Realme continues to deliver new devices without disruption.
Final Thoughts by Sujit Ram
As Sujit Ram explains, this reorganization is not about changing products but about strengthening the group’s competitiveness. By aligning Oppo, OnePlus, and Realme under a clearer structure, the company aims to maximize efficiency while keeping each brand unique. For consumers, the biggest benefit will be better after-sales support and a sharper focus from each brand.
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