Rakuten Mobile has announced a major price cut for the Nothing Phone (3a) (128GB model), making it one of the most affordable smartphones in its category. The new pricing went live on November 28th across Rakuten Mobile’s official online shop, retail stores, and Rakuten Ichiba.
This move is part of Rakuten’s ongoing Special Price Campaign, designed to attract new customers through Mobile Number Portability (MNP). With the latest discount, buyers switching from another carrier can grab the Nothing Phone (3a) at a price that feels almost unbelievable in the entry‑level range.
Key Highlights
- Price cut of ¥8,000 across online and offline stores
- New prices: White/Black – ¥46,900, Blue – ¥48,900
- Exclusive MNP discount: White/Black – ¥24,900, Blue – ¥26,900
- Special Rakuten‑only Blue edition available
- Essential Key feature for quick photo access and storage
Affordable Pricing with MNP
For customers transferring their number from another carrier, Rakuten Mobile is offering an additional ¥22,000 discount. This means the Nothing Phone (3a) can now be purchased for just ¥24,900 (White/Black) or ¥26,900 (Blue).
The Blue variant remains slightly higher in price, but it is exclusive to Rakuten Mobile, giving buyers a unique option. This aggressive pricing strategy positions the Nothing Phone (3a) as a strong competitor in the entry‑level smartphone market.
Features That Stand Out
The Nothing Phone (3a) continues the brand’s tradition of minimalist design and clean user interface. One of its standout features is the Essential Key, located on the side of the device. With a single touch, users can instantly access photos and save them to the dedicated Essential Space app.
This functionality adds convenience for users who value speed and simplicity in everyday tasks. Combined with Nothing’s signature design language, the Phone (3a) offers a balance of affordability and usability.
Market Impact
With this price reduction, Rakuten Mobile is clearly targeting budget‑conscious customers who still want a stylish and functional smartphone. The Nothing Phone (3a) is now positioned as a cost‑effective alternative to other entry‑level models, while maintaining the unique identity of the Nothing brand.
Industry watchers believe this move could strengthen Rakuten Mobile’s presence in Japan’s competitive smartphone market, especially among younger buyers who appreciate design and affordability.
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