Apple is reportedly preparing a new color option for the upcoming iPhone 18 Pro series, expected to launch in September 2027. According to insiders, Apple is testing a deep red finish for the Pro and Pro Max models — a shade that has never been used in the Pro lineup before.
Key Highlights
- Apple is testing a deep red color for iPhone 18 Pro and Pro Max.
- The shade is closer to burgundy than bright red.
- This would be the first red option for the Pro line.
- Folding iPhone expected to launch with classic colors only.
- Announcement likely in September 2027.
First Red Color for Pro Models
Reports suggest Apple is experimenting with a burgundy-like red for the iPhone 18 Pro series. Unlike the bright PRODUCT RED editions seen in earlier standard iPhones, this new shade is expected to be more elegant and subdued.
If finalized, this would mark the first time Apple introduces red in its Pro lineup, which traditionally features neutral tones like silver, black, and titanium.
Other Color Rumors
There were also discussions about purple and brown finishes, but sources indicate these were simply variations of the red concept. Apple is reportedly narrowing down the prototypes to focus on the deep red option.
Folding iPhone Strategy
Alongside the iPhone 18 Pro, Apple is expected to unveil its first folding iPhone. However, this model will likely stick to classic colors such as space gray, silver, black, and white.
Apple’s strategy seems to be introducing the folding iPhone with safe, traditional colors to emphasize the product’s reliability and design maturity, rather than experimenting with bold finishes.
September Launch Event
As usual, Apple is expected to hold its annual launch event in September 2027, where the iPhone 18 Pro and the folding iPhone could be announced together. If the deep red color is confirmed, it will be one of the most talked-about design changes in recent years.