Fresh leaks about Apple’s upcoming iPhone 18 Pro and iPhone 18 Pro Max suggest that the company will keep prices at the same level as the current iPhone 17 Pro series. Analysts believe Apple is working hard to control costs so that users don’t face price hikes, even as component prices rise.
Key Highlights
- iPhone 18 Pro series expected to match iPhone 17 Pro pricing.
- Current U.S. prices: $1,099 for iPhone 17 Pro, $1,199 for iPhone 17 Pro Max.
- Apple negotiating with Samsung and SK hynix to reduce memory costs.
- Cost adjustments also planned for displays and cameras.
- Analysts Jeff Pu and Ming-Chi Kuo both expect stable pricing.
- Launch expected in September 2026.
Apple’s Pricing Policy
Jeff Pu, an analyst at GF Securities, says Apple is focused on pricing management for the iPhone 18 Pro series. According to his supply chain research, Apple aims to keep prices at or very close to the iPhone 17 Pro level by focusing on cost control.
Currently, the iPhone 17 Pro starts at $1,099 in the U.S., while the iPhone 17 Pro Max is priced at $1,199. Apple wants to maintain this range for the new models.
Cost Adjustments
Even though the price of DRAM and NAND storage is rising, Apple is negotiating with suppliers like Samsung and SK hynix to secure memory chips at favorable terms. This move is expected to reduce overall manufacturing costs.
Apple is also exploring cost reductions in other key components such as displays and cameras, ensuring that the final retail price remains stable.
Analyst Predictions
Well-known Apple analyst Ming-Chi Kuo also believes that Apple will avoid price increases for the iPhone 18 Pro series. He predicts that the initial pricing will remain the same as the iPhone 17 Pro lineup, making the new models more attractive to buyers.
Expected Launch
As usual, Apple is expected to announce the iPhone 18 Pro and iPhone 18 Pro Max in September 2026. While new features and performance upgrades are expected, the fact that prices may remain unchanged could be a major selling point.
Conclusion
If Apple successfully balances costs while keeping prices steady, the iPhone 18 Pro series could become one of the most appealing upgrades for users. With premium features and stable pricing, Apple is likely to attract strong demand when the phones launch later this year.
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