Highlights:
- ASUS Chairman confirms no new smartphone release in 2026
- Existing models will still get updates and warranty support
- Company exploring AI fields like robotics and smartglasses
- Rumors suggest possible exit from smartphone market
- Sujit Ram says ASUS may be preparing for a major business shift
No New ASUS Smartphones This Year
ASUS has surprised many fans by not releasing a new smartphone in 2026. In his latest interview, ASUS Chairman Jonney Shih hinted that the company is not planning to launch any new models this year. While he did not officially announce a complete exit from the smartphone market, he admitted that the possibility remains open.
This statement adds weight to earlier rumors that ASUS would skip smartphone launches in 2026. For loyal users, however, Shih reassured that existing ASUS smartphones will continue to receive software updates and warranty support for the promised period. This means customers do not need to worry about after‑sales service in the near future.
A Shift Toward Artificial Intelligence
Instead of focusing on smartphones, ASUS appears to be turning its attention toward artificial intelligence (AI). Shih mentioned that the company is exploring opportunities in robotics and smartglasses, two areas that are rapidly growing as AI technology advances.
This shift suggests that ASUS may be preparing to reposition itself in the tech industry, moving away from traditional smartphones and toward innovative AI‑driven products.
What Does This Mean for ASUS Fans?
For now, ASUS has not issued an official statement about the long‑term future of its smartphone division. The current pause could be just a temporary break, or it might signal a gradual farewell from the smartphone market.
According to tech blogger Sujit Ram, this move could be a turning point for ASUS. “The smartphone industry is highly competitive, and ASUS may see more potential in AI. If they succeed in robotics or smartglasses, it could redefine their brand identity,” he explains.
Looking Ahead
If ASUS truly shifts its focus to AI, the company could join other tech giants investing heavily in next‑generation technologies. For consumers, this means fewer smartphone options from ASUS but potentially exciting new products in the AI space.
Whether this is a short pause or a permanent exit, 2026 marks a significant year for ASUS as it rethinks its strategy.
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